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Operator record

James Frederick Henry O'Brien: UKGC licence & enforcement record

Holds no active British operating licence. 1 regulatory action published since September 2023, totalling £35,470.

Safety record

64/100

Safety Record

Enforcement burden
19.5 of 55
Licence tenure
20 of 20
Licence standing
25 of 25

Scored on the register alone. Safer gambling tool coverage and RTP disclosure are only counted for operators we have tested directly, and this one has not been tested yet, so those weights are excluded rather than guessed. How the score works

The enforcement component carries the most weight and it is what moves this figure: £35,470 in penalties across 1 decision published since September 2023, weighted towards the most recent. A British licence held for 18 years takes licence tenure to full marks. No licence has been revoked, so licence standing is unaffected.

What the Gambling Commission has published about James Frederick Henry O'Brien

Each entry below is a published decision, reproduced from the Commission's register of regulatory actions as read on 11 August 2026. Wording is the Commission's, not ours.

This is not the company's full enforcement history. The Commission withdraws a decision from the register three years after it is published, so what appears here — and every total on this page — covers decisions from September 2023 onwards. Penalties issued before then, including some of the largest in the Commission's history, are no longer on the register and are not counted. How this window affects the score.

25 February 2026

Sanction: £35,470

Financial penalty

  • SRCP 6.1.1

Following a review of the operating licence undertaken against James Frederick Henry O’Brien t/a Nudgers and Pleasureland (“the Licensee”) the Commission found that the Licensee: - failed to comply with Social Responsibility Code Provision (“SRCP”) 3.5.6 – Multi-operator non-remote SR Code - failed to comply with paragraph 2 of SRCP 6.1.1 – Complaints and disputes - failed to comply with paragraph 6 of SRCP 6.1.1 – Complaints and disputes. In line with the Commission’s Licensing, compliance and enforcement policy statement, the Indicative sanctions guidance and the Statement of principles for determining financial penalties, the Commission has decided to impose a financial penalty under section 121 of the Act. Given the circumstances of the investigation, Officials considered a financial penalty of £35,470 was an appropriate reflection to the seriousness of the failings. However, in line with paragraph 2.33 of Statement of principles for determining financial penalties the quantum was reduced to £5,470 based on non-affordability. The Licensee co-operated with the Commission throughout the investigation and took corrective steps to address the identified failings.

Source: Gambling Commission register of regulatory actions, account 1328, read 11 August 2026. Request a correction

Brands run by James Frederick Henry O'Brien

Trading names registered against this licence holder.

  • Pleasurelandinactive
  • Nudgersinactive

Licences on record

2 further licences have been surrendered, which is routine housekeeping rather than a mark against the company and is not scored as one.

LicenceActivityTypeStatusStarted
001328-N-102397-008 Gaming Machine General Adult Gaming Centre Non-Remote Surrendered 1 January 2009
001328-N-102397-008 Gaming Machine General Family Entertainment Centre Non-Remote Surrendered 1 January 2009

Check another site

Look up any casino web address against the register, find out who owns a brand, or read every decision the Commission has published.

Common questions about James Frederick Henry O'Brien

Is James Frederick Henry O'Brien licensed in the UK?

Not currently. James Frederick Henry O'Brien appears on the register with 2 licence records, but none is active, so it is not permitted to offer gambling to British players at present.

Has James Frederick Henry O'Brien been fined by the Gambling Commission?

1 regulatory action is currently published against it, decided since September 2023 and totalling £35,470. The most recent was decided on 25 February 2026 and recorded as a sanction of £35,470. Sanctions and settlements stay on the Commission's register for three years from publication, so that figure is what the register carries today and not the company's entire enforcement history — older penalties, including some very large ones, have been withdrawn from the register and are not counted here. The Commission's own wording for each decision is reproduced above.

Which casino brands does James Frederick Henry O'Brien run?

2 trading names are registered against this licence holder: Pleasureland, Nudgers. They share the same licences, so the same deposit limits, the same account checks and the same compliance record apply across all of them.

Who do I complain to about James Frederick Henry O'Brien?

Start with the operator in writing. If it is unresolved after eight weeks, or you disagree with its final response, the complaint goes to the alternative dispute resolution provider it is signed up to, free of charge. The Gambling Commission does not settle individual disputes and cannot recover your money, though it does use complaint patterns to drive compliance work.

How is the Safety Record score for James Frederick Henry O'Brien calculated?

From three inputs in the public register, weighted 55 for enforcement burden, 25 for licence standing and 20 for licence tenure, normalised to a mark out of 100. James Frederick Henry O'Brien scores 64. Safer gambling tool coverage and RTP disclosure are only counted where we have tested a site directly; this operator has not been tested, so those weights are excluded rather than guessed at. No commercial arrangement can change the figure.