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Operator record

WHG (International) Limited: UKGC licence & enforcement record

Holds 6 active British operating licences, the earliest running since 2014. 1 regulatory action published since September 2023, totalling £82,687.

Safety record

58/100

Safety Record

Enforcement burden
16.8 of 55
Licence tenure
15.7 of 20
Licence standing
25 of 25

Scored on the register alone. Safer gambling tool coverage and RTP disclosure are only counted for operators we have tested directly, and this one has not been tested yet, so those weights are excluded rather than guessed. How the score works

The enforcement component carries the most weight and it is what moves this figure: £82,687 in penalties across 1 decision published since September 2023, weighted towards the most recent. 12 years of licensed operation gives partial credit on tenure, which reaches full marks at fifteen. No licence has been revoked, so licence standing is unaffected.

What the Gambling Commission has published about WHG (International) Limited

Each entry below is a published decision, reproduced from the Commission's register of regulatory actions as read on 11 August 2026. Wording is the Commission's, not ours.

This is not the company's full enforcement history. The Commission withdraws a decision from the register three years after it is published, so what appears here — and every total on this page — covers decisions from September 2023 onwards. Penalties issued before then, including some of the largest in the Commission's history, are no longer on the register and are not counted. How this window affects the score.

7 August 2025

Sanction: £82,687

Financial penalty

Following an investigation into a key event submission by WHG (International) Limited outside of a licence review, the Gambling Commission found that WHG (International) (“the Licensee”) failed to comply with paragraph 3 of SRCP Condition 3.9.1 – Identification of individual customers – remote which requires the following: "Licensees which are companies or other bodies corporate must take all reasonable steps to comply with the above provision as if reference to a customer holding more than one account with them included a reference to a customer holding one or more accounts with them and one or more accounts with a group company." The failure to comply with an SRCP is a breach of a licence condition of by virtue of section 82(1) of the Act. The Commission will shortly issue an invoice in respect of the financial penalty which will become payable by the Licensee within 28 days. In line with the Commission’s Licensing, compliance and enforcement policy statement, the Indicative sanctions guidance and the Statement of principles for determining financial penalties, the Commission has decided to impose a financial penalty of £82,687 under section 121(1) of the Act. Commission Officials note that the Licensee self-identified the breach and proactively reported it to the Commission. Officials note the remedial action that was taken by the Licensee and acknowledge that the Licensee has co-operated with the Commission throughout the investigation.

Source: Gambling Commission register of regulatory actions, account 39225, read 11 August 2026. Request a correction

Brands run by WHG (International) Limited

Trading names registered against this licence holder.

  • william hill online

Websites covered by this licence

Domains registered against WHG (International) Limited
WebsiteRegister status
williamhill.comActive

Licences on record

The permissions held by WHG (International) Limited cover 6 regulated activities: Bingo, Casino, Gambling Software, General Betting Standard - Real Event, General Betting Standard - Virtual Event, Pool Betting. All of its licences are remote or ancillary remote, so its permissions are for online play rather than premises.

Operating licences held by WHG (International) Limited
LicenceActivityTypeStatusStarted
039225-R-319373-014 General Betting Standard - Real Event Remote Active 1 November 2014
039225-R-319373-014 General Betting Standard - Virtual Event Remote Active 1 November 2014
039225-R-319373-014 Pool Betting Remote Active 1 November 2014
039225-R-319373-014 Bingo Remote Active 1 November 2014
039225-R-319373-014 Casino Remote Active 1 November 2014
039225-R-319373-014 Gambling Software Remote Active 25 March 2015

Common questions about WHG (International) Limited

Is WHG (International) Limited licensed in the UK?

Yes. The Gambling Commission lists 6 active operating licences against WHG (International) Limited, account number 39225, the earliest running since 1 November 2014. That includes an active remote casino licence, so it is permitted to offer online casino games to British players.

Has WHG (International) Limited been fined by the Gambling Commission?

1 regulatory action is currently published against it, decided since September 2023 and totalling £82,687. The most recent was decided on 7 August 2025 and recorded as a sanction of £82,687. Sanctions and settlements stay on the Commission's register for three years from publication, so that figure is what the register carries today and not the company's entire enforcement history — older penalties, including some very large ones, have been withdrawn from the register and are not counted here. The Commission's own wording for each decision is reproduced above.

Who do I complain to about WHG (International) Limited?

Start with the operator in writing. If it is unresolved after eight weeks, or you disagree with its final response, the complaint goes to the alternative dispute resolution provider it is signed up to, free of charge. The Gambling Commission does not settle individual disputes and cannot recover your money, though it does use complaint patterns to drive compliance work.

How is the Safety Record score for WHG (International) Limited calculated?

From three inputs in the public register, weighted 55 for enforcement burden, 25 for licence standing and 20 for licence tenure, normalised to a mark out of 100. WHG (International) Limited scores 58. Safer gambling tool coverage and RTP disclosure are only counted where we have tested a site directly; this operator has not been tested, so those weights are excluded rather than guessed at. No commercial arrangement can change the figure.