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Operator record

William Elliot McPherson: UKGC licence & enforcement record

Holds 1 active British operating licence, the earliest running since 2021. 1 regulatory action published since September 2023, totalling £475.

Safety record

66/100

Safety Record

Enforcement burden
34.4 of 55
Licence tenure
6.5 of 20
Licence standing
25 of 25

Scored on the register alone. Safer gambling tool coverage and RTP disclosure are only counted for operators we have tested directly, and this one has not been tested yet, so those weights are excluded rather than guessed. How the score works

The enforcement component carries the most weight and it is what moves this figure: £475 in penalties across 1 decision published since September 2023, weighted towards the most recent. At 4.8 years the licence is comparatively young, so tenure contributes little; that reflects a short track record rather than anything adverse. No licence has been revoked, so licence standing is unaffected.

What the Gambling Commission has published about William Elliot McPherson

Each entry below is a published decision, reproduced from the Commission's register of regulatory actions as read on 11 August 2026. Wording is the Commission's, not ours.

This is not the company's full enforcement history. The Commission withdraws a decision from the register three years after it is published, so what appears here — and every total on this page — covers decisions from September 2023 onwards. Penalties issued before then, including some of the largest in the Commission's history, are no longer on the register and are not counted. How this window affects the score.

8 September 2025

Sanction: £475

Financial penalty

  • LC 15.3.1Reporting information to the regulator

Following an investigation outside of a licence review, the Gambling Commission (the Commission) found that William Elliot McPherson trading as 365gaming (the Licensee) breached: Licence condition 15.3.1 - General and regulatory returns In line with the Commission’s Licensing, Compliance and Enforcement policy statement and the Statement of principles for determining financial penalties, the Commission has decided to impose a financial penalty of £475.00 under section 121(1) of the Act.

Source: Gambling Commission register of regulatory actions, account 58219, read 11 August 2026. Request a correction

Brands run by William Elliot McPherson

Trading names registered against this licence holder.

  • 365gaming

Licences on record

The permissions held by William Elliot McPherson cover one regulated activity: Gaming Machine Technical Supplier. All of its licences are remote or ancillary remote, so its permissions are for online play rather than premises.

LicenceActivityTypeStatusStarted
058219-N-333887-002 Gaming Machine Technical Supplier Non-Remote Active 7 October 2021

This company holds a British licence but not an active remote casino licence, so it does not run an online casino here under its own permission.

Check another site

Look up any casino web address against the register, find out who owns a brand, or read every decision the Commission has published.

Common questions about William Elliot McPherson

Is William Elliot McPherson licensed in the UK?

Yes. The Gambling Commission lists 1 active operating licence against William Elliot McPherson, account number 58219, the earliest running since 7 October 2021. It does not currently hold an active remote casino licence.

Has William Elliot McPherson been fined by the Gambling Commission?

1 regulatory action is currently published against it, decided since September 2023 and totalling £475. The most recent was decided on 8 September 2025 and recorded as a sanction of £475. Sanctions and settlements stay on the Commission's register for three years from publication, so that figure is what the register carries today and not the company's entire enforcement history — older penalties, including some very large ones, have been withdrawn from the register and are not counted here. The Commission's own wording for each decision is reproduced above.

Who do I complain to about William Elliot McPherson?

Start with the operator in writing. If it is unresolved after eight weeks, or you disagree with its final response, the complaint goes to the alternative dispute resolution provider it is signed up to, free of charge. The Gambling Commission does not settle individual disputes and cannot recover your money, though it does use complaint patterns to drive compliance work.

How is the Safety Record score for William Elliot McPherson calculated?

From three inputs in the public register, weighted 55 for enforcement burden, 25 for licence standing and 20 for licence tenure, normalised to a mark out of 100. William Elliot McPherson scores 66. Safer gambling tool coverage and RTP disclosure are only counted where we have tested a site directly; this operator has not been tested, so those weights are excluded rather than guessed at. No commercial arrangement can change the figure.